We Need a New Approach to Re-Engage Ad Block Users
More than 600 million users are blocking ads right now. Over the past 3 years this has been increasing at a rate of 30%.
In fact amongst some demographics more than 70% of people are blocking ads.
This is the status quo. But it’s crazy and we’d like to change it.
We believe that by giving people control and the right incentives they will engage with advertising once again.
Gener8 actively markets towards existing ad block users and we’re pleased that over 90% of our user base previously used ad blockers.
This illustrates that Gener8 adds incremental reach by realising inventory that previously didn’t exist.
We’d like to work with publishers in order to enable them to monetise an audience that was previously lost to them.
If you’re a publisher and would like to find out more please email: [email protected]
