#PRESS: ‘Ex-Red Bull marketer wants to pay people to watch online ads’
‘Gener8 (pronounced Generate), a browser add-on, allows users to select what type of ads they want to see. Red Bull’s former global brand manager is hoping to give internet users more control over the ads they see by paying them small sums in exchange for their data….’
We were recently featured in Campaign regarding how Gener8 is creating trust in the online advertising system and redress an imbalance in the data value exchange for consumers by putting them first
Campaign article: HERE
