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Gener8 Insights

We offer a range of bespoke services to give you a deeper understanding of all aspects of the relationships consumers have with the media they engage with.

We can help you to:

  • Understand how and where your target audience spend their time online.
  • Identify new opportunity areas where you can reach and engage with your target audience.
  • Understand what your target audience think of your advertising creative.
  • Intimately understand your target audience's path to purchase.

Download our latest report

Changes in Online Behaviour Since COVID-19

Changes in Online Behaviour Since COVID-19

It analyses over 31,000,000 pageviews across 3,614 people in order to illustrate:

  • The impact that COVID-19 has had on where people spend time online.
  • How this has impacted different online verticals.
  • Which verticals are up and which are down.
  • The impact on consumers path to purchase.

Quick stats

Adult content
🍆
292%
Gaming
🕹
179%
Personalised gifts
🎁
61%
Streaming
📺
51%
Gambling
🏇
-69%
Travel
🗺
-74%

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