Gener8 Insights

We offer a range of bespoke services to give you a deeper understanding of all aspects of the relationships consumers have with the media they engage with.

We can help you to:

• Understand how and where your target audience spend their time online.
• Identify new opportunity areas where you can reach and engage with your target audience.
• Understand what your target audience think of your advertising creative.
• Intimately understand your target audience's path to purchase.

It analyses over 31,000,000 pageviews across 3,614 people in order to illustrate:

• The impact that COVID-19 has had on where people spend time online.
• How this has impacted different online verticals.
• Which verticals are up and which are down.
• The impact on consumers path to purchase.