Who we are and how to contact us

This Website is operated by Gener8 Ads Limited (referred to as "Gener8","we","us"or"our"). Gener8 is registered in England and Wales under company number 10903332 with our registered office at Aldwych House, 71-91 Aldwych, Holborn, London, England, WC2 4HN. We are a limited company.

To contact us, please email [email protected]

What’s in these Terms of Use?

Gener8’s aim is to empower you to have more control over your data whilst you are browsing the internet. These terms set out the conditions that apply to your use of our Services ("Terms of Use").

If you would like to find out about how we use and look after your personal information, please check out our Privacy Notice.

You can click on the links below to display the relevant information.

Our Services

These terms of use set out the legally binding terms and conditions for your use of the Gener8 Browser and all related services, including, gener8ads.com or any successor or replacement URL (the "Website") and any other websites, content, features or applications offered from time to time by Gener8 in connection therewith (together, the "Services").

We have developed the web browser (the "Gener8 Browser") which can be downloaded for free via the Website. The Gener8 Browser aims to give you more control over your data and your advertising experience by giving you the choice between "Privacy Mode" and "Rewards Mode".

If you opt to use the Gener8 Browser in "Privacy Mode", we prevent your browser from sending out sensitive data to thousands of third-party tracking and advertising companies. We remove (almost) all of the advertising you would normally see online for a cleaner, faster browsing experience. Our filter lists contain blocking rules for tens of thousands of websites and are updated daily.

If you opt to use the Gener8 Browser in "Rewards Mode", we create value from your data, through advertising, surveys and smart tracking. We share that back with you by rewarding you with Gener8 Points which you can redeem in return for products, vouchers/exclusive offers, gift cards or donate to charity using the Gener8 Marketplace (the "Marketplace") in accordance with the Marketplace Terms. We anonymise your personal data and browsing history with a randomly generated alphanumeric identifier.

You can only earn Gener8 Points and redeem them for items in the Marketplace if you opt to use the Gener8 Browser in "Rewards Mode".

Referrals: you may also earn Gener8 Points by referring friends to us by using the referral link in your Gener8 account/profile. The friend(s) you refer may also receive Gener8 Points for using your link too. Your friend(s) must activate their Gener8 account and be an active user for you (and your friend(s)) to receive the Gener8 Points. The number of Gener8 Points available for referrals may vary from time to time.

By using our Services you accept these Terms of Use

By using our Services, you confirm that you accept these Terms of Use and that you agree to comply with them. If you do not agree to these Terms of Use, you must not use our Services.

License to use the Gener8 Browser

Strictly subject to these Terms of Use, Gener8 grants you a personal, revocable, non-exclusive license to install and use the Gener8 Browser and access the Services. If you breach these Terms of Use or any other terms incorporated herein or made available to you by Gener8 at any time, such license and your right to use the Gener8 Browser will terminate immediately and without notice. Upon termination, you must immediately cease use of and delete the Gener8 Browser from any device to which it has been downloaded.

Our Services are constantly evolving

Gener8 isconstantly learning from our users and evolving. We reserve all rights to enhance and change our Services at any time. For example, this may include (but is not limited to):

  • changing which third parties/websites are blocked from accessing personal data whilst you are using the Gener8 Browser in "Privacy Mode";
  • changing what adverts and the number of adverts that you might be able to see whilst you are using the Gener8 Browser in "Privacy Mode" or "Rewards Mode";
  • changing the number of Gener8 Points that you can earn;
  • changing the products, vouchers/exclusive offers, gift cards, charity donations and/or any other items listed in the Marketplace and varying the terms applicable for access to the same; and
  • changing the amount of Gener8 Points you earn for referring friends to us.

System requirements

Your computer mustmeet the applicable minimum system requirements before you download, install and use the Gener8 Browser and have full access to our Services.


To use the Gener8 Browser on Windows®, you'll need:

  • Windows 7, Windows 8, Windows 8.1,Windows 10 or later
  • An Intel Pentium 4 processor or later that's SSE3 capable

Note: Servers require Windows®Server 2008 R2, Windows®Server 2012, Windows®Server 2012 R2, or Windows®Server 2016.


To use the Gener8 Browser on Mac®, you'll need:

  • OS X El Capitan 10.11 or later

We may make changes to these Terms of Use

We reserve the right to amend or replace these Terms of Use from time to time with or without notice to you. Please check these Terms of Use regularly to ensure you have read and understand the terms of use that apply at that time. Your continued use of any of our Services following any changes to these Terms of Use will constitute your acceptance of such changes.

We may suspend or withdraw our Services

Our Services are made available free of charge. We do not guarantee that all or any of our Services will be available all of the time or that they will always be uninterrupted. We may suspend, withdraw or restrict the availability of all or any part of our Services for business and operational reasons at any time. We will try to give you reasonable notice of any suspension or withdrawal.

How you may use our Services

We are the owner or the licensee of all intellectual property rights in our Services, and all related material and content including in our Website and Gener8 Browser and all rights in the same are reserved. Where applicable, those works are protected by copyright laws and treaties around the world.

Our Services are available for personal use only. You agree not to use the Website, the Gener8 Browser or any other Services for any commercial or business purpose.

You must:

  • keep your Gener8 account username and password confidential;
  • prevent unauthorised access and use of your Gener8 account; and
  • immediately notify Gener8 at: [email protected] if you become aware of, or suspect, any unauthorised access or use of your Gener8 account.

In relation to the Services provided by Gener8, you must not in any way (and must not permit any third party to):

  • access, store, distribute or transmit any viruses or any material that is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing, discriminatory or offensive;
  • copy, modify, duplicate, create derivative works from, frame, mirror, republish,transmit, distribute any portion of, de-compile, reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form any part of the Services;
  • remove or alter any trademark, copyright, logo or any other proprietary notice used in connection with the Services;
  • use the Services to provide services to third parties or build a product or service which competes with any Services provided by Gener8;
  • use the Services in a way so as to: (i) violate any applicable law, rule or regulation; (ii) distribute unauthorised advertising or spam/junk e-mail; or (iii) infringe any intellectual property or other third-party right(s); or
  • use any automated scripts or activity that will artificially inflate the number of Gener8 Points you earn.

Please note that some website owners may not permit Gener8 users to view their website whilst you are using the Services, consequently you muse not use the Services in connection with:

  • websites where you have agreed not to use it, for example, by agreeing to terms of use on a website which does not permit ad blockers; and
  • any tools to circumvent technological measures that effectively control access to websites.

If you use the Services in breach of these Terms of Use, or if we otherwise detect any activity that we deem suspicious, we may suspend or terminate your account and access to any of the Services and your right to use the Services will cease immediately with or without notice.

The Services are directed to people residing in the United Kingdom. Gener8 does not warrant or represent that content available on or through the Services are appropriate for use or available in other locations.


You agree to indemnify, defend and hold harmless Gener8, and its employees, contractors, directors, suppliers and representatives for all damages, liabilities, claims, expenses and other losses, including reasonable legal fees, arising from or relating to: (i) your use, or misuse of the Services; (ii) your breach of any applicable law, rule or regulation; (iii) your breach of any intellectual property or other third-party right(s); or (iv) your breach of these Terms of Use or any other terms published on the Website or otherwise notified to you by Gener8 from time to time.

We are not responsible for websites/content that ads link to

Where ads you see contain links to other website, resources and information provided by third parties, this does not mean that those linked websites, resources, or any information you may obtain from them have been approved by us. We have no control over the content of those websites, resources or information.



Limitation of Liability and our responsibility for loss or damage suffered by you

Under no circumstances, and under no legal or equitable theory, whether in contract, tort (including negligence) or otherwise, will Gener8 be liable to you for any direct, indirect, special, incidental, or consequential damages of any kind including, without limitation, damages for lost profits, loss of goodwill, data loss, any computer failure or malfunction or work prevention as a result thereof, or any and all other damages or losses, even if you have been informed of the possibility of such damages, for any amount in excess (in the aggregate) of £250.00.

This limitation of liability does not exclude or limit Gener8’s liability to you to the extent it would be unlawful to do so; in particular, it does not apply to liability for death or personal injury resulting from Gener8's negligence or for fraud to the extent applicable law prohibits such limitation.

How we may use your personal information

We will only use your personal information as set out in our Privacy Notice.

Which country's laws apply?

These terms, their subject matter and their formation, are governed by English law (including in relation to non-contractual matters). You and we both agree that the courts of England and Wales will have exclusive jurisdiction (including in relation to non-contractual matters).

Gener8 Sentinel

Gener8 Sentinel is a portal that allows you to access and search the database at haveibeenpwned.com to see if your email address has been involved in any public data breaches since 2007. This service is provided by "Have I Been Pwned", please see haveibeenpwned.com for their applicable terms and conditions and privacy policy.