Why we do what we do
We’re passionate believers in the free internet, but we don’t agree with the persistent tracking that is prevalent online. Concerns about misuse of personal data have been cited as a reason why 42.3% of internet users use ad blockers. Across some website categories, such as gaming, up to 70% of website visitors use ad blockers. This is unsustainable.
We understand that the majority of people want a better experience when they browse the web, they want to have more control over their data and they are not against seeing relevant ads.
We created Gener8 to enable publishers to monetise an audience who would otherwise be blocking ads. Whilst also enabling publishers to learn more and better understand these users.