#PRESS: ‘Ex-Red Bull marketer wants to pay people to watch online ads’

#PRESS: ‘Ex-Red Bull marketer wants to pay people to watch online ads’

‘Gener8, a browser add-on, allows users to select what type of ads they want to see. Red Bull’s former global brand manager is hoping to give internet users more control over the ads they see by paying them small sums in exchange for their data….’

Campaign article: HERE

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